Experience
From design craft to product leadership.
I started my career in UX/UI design, building a strong foundation in understanding users and turning complex problems into intuitive experiences.
Over time, my role evolved beyond design into product ownership, strategy, and cross-functional leadership. Today, I lead products from discovery and prioritization through execution — connecting business, users, design, and technology to ship meaningful products.
Career Journey
Jan 2026 - Aug 2026
Director of Products
Invitrace Co., Ltd
Led a 20+ member cross-functional Product organization spanning Product Ownership, Business Analysis, and Product Design, expanding responsibility from Design leadership into portfolio strategy, organizational leadership, and enterprise product execution.
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Led product organization and portfolio priorities across multiple complex product streams.
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Connected customer, business, Design, and Engineering perspectives in product-level decision making.
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Restructured cross-functional ownership, reducing decision latency by ~30%.
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Led AI-enabled product initiatives focused on intelligent workflows and enterprise product experiences.
Jan 2025 - Dec 2025
Head of Product Design
Invitrace Company Limited
Led multidisciplinary Product Design capabilities across complex enterprise products, expanding Design's role from interface execution toward product discovery, strategy alignment, and outcome-driven development.
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Led and scaled the Product Design organization aligned with product strategy and roadmap priorities.
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Established design governance and operating practices across product teams.
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Integrated product discovery with roadmap planning, connecting user evidence, business objectives, and technical feasibility.
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Partnered with Product, Engineering, and Marketing leadership across multi-module platforms.
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Contributed to portfolio prioritization by balancing customer impact, technical constraints, and strategic initiatives.
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Embedded outcome-driven thinking into Product Design execution.
May 2023 - Jan 2025
Product Owner |
Product Design Manager
Invitrace Company Limited
Owned product discovery and prioritization while simultaneously leading Product Design, connecting user needs, business objectives, technical feasibility, and delivery execution.
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Led product discovery and translated complex customer, technical, and regulatory requirements into structured product solutions.
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Owned backlog prioritization and roadmap sequencing across user value, business objectives, and technical feasibility.
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Defined user-story and acceptance-criteria standards to improve delivery clarity.
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Managed and mentored Product Designers while aligning Design execution with broader product outcomes.
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Partnered with Engineering and stakeholders on scope definition, delivery risks, and milestone accountability.
Dec 16 2018 - Dec 2025 ·
Alongside full-time roles
Founder & Product Manager — Independent Practice
PIXEL PERFECT
Founded and led a product consulting practice delivering digital solutions and operational platforms.
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Defined product vision, roadmap, and go-to-market direction based on client business objectives and customer needs.
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Led CARVIA, a secondhand car management platform, from 0 to 1 concept to production, spanning product strategy, UX, AI-assisted development, validation, and real-world deployment.
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Owned end-to-end product lifecycle from discovery and validation through launch and post-release optimization.
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Led collaboration between Engineering and Design.
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Established product KPI frameworks covering performance, adoption, and business impact.
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Used product and market data to inform iteration and long-term product direction.
Oct 2022 - Mar 2023
Lead UX/UI Designer
The LivingOS Co., Ltd.
Led UX and product design across ERP-focused enterprise products, partnering with Product, Business, and Engineering.
Jun 2022 - Oct 2022
UX Design (AVP)
Krungsri Auto Co., Ltd.
Led UX across financial services, platform, and insurance products, supporting Agile product delivery and design-system development.
Jul 2021 - Jun 2022
Assistant UX/UI Manager
Buzzebees Co., Ltd.
Led and supported Product Design across CRM, loyalty, web, LINE-based, client-facing, and internal digital products.
Jun 2018 - Jan 2020
Project Manager | UX/UI Designer
Bangkok Solutions Co.,Ltd.
Progressed from UX/UI Design into Product Management, managing web and application initiatives across business requirements, product planning, Design, Engineering, scope, and delivery.
Education
2016 - Now
Thammasat University
Master of Business Administration - MBA
- Business innovation
2012 - 2015
Burapha University
Bachelor of Fine and Applied Arts
- Design and Visual Communications, General
